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Social justice and fandom go hand-in-hand on Tumblr. Image copyright: postmodernmulticoloredcloak Brief historyĢ007: David Karp and Marco Arment launch Tumblr.Ģ013: Yahoo acquires Tumblr for $1.1 billion.Ģ016: Tumblr is valued at $290 million, one third of its purchase price.Ģ017: Verizon acquires Yahoo, and founder David “ daddy” Karp departs Tumblr.Ģ019: Verizon sells Tumblr to Automattic for less than $3 million.Ģ022: CEO Jeff D’Onofrio quietly leaves Tumblr. Using it feels like a step back in time to when the internet was actually fun. So why is Tumblr’s popularity-and revenue-surging? In an age of hyper-personalized algorithms and widespread data harvesting, the site offers a respite from Big Tech’s constant surveillance and monetization. Those transparently looking to make money on the platform- influencers, celebrities, and brands/ corporations-are often cyberbullied off it. Even monetization efforts for Tumblr creators, such as the subscription feature Post+, caused major backlash the pilot creator received death threats. Business models that work elsewhere aren’t effective on Tumblr: After shunning ads for several years after launch, it finally tried programmatic advertising (automated ad targeting), with awful results. Historically speaking, the Tumblr user base’s fervent hatred of monetization has made the site difficult to run and profit from. Revenue has also reportedly jumped by 55% since July 2021.

NEW TUMBLR PROFESSIONAL

Tumblr today has more daily active users than WordPress, its professional sibling, has per month, according to a spokesperson. Over the course of the pandemic, Gen Z flocked to Tumblr as of early 2022, 61% of its new users, and nearly half of its active users, are under 24. And after nearly a decade of running on fumes, the site is now crawling out of obscurity. Tumblr’s clunkiness is a feature, not a bug. And yet those users still (affectionately) call Tumblr their favorite hellsite ( Tumblr staff included). The feed is chronological, posts are undated, and users are pseudonymous. You can choose to post your banner to your other social media accounts or even send out a link to an editable version of your design.From a UX standpoint, Tumblr is unpleasant-its app is buggy, its site search tool near useless, and its ad-targeting engine barely functional. Just open your Tumblr banner design in Canva and click the Share button. Collaborate and be a part of the Tumblr communityĪfter your new Tumblr banner is a hit with your followers, why not share the wealth? With Canva it’s easy to share your design on Facebook, Twitter, or anywhere else. Then upload your file to your favorite image host, and drop the URL right into Tumblr’s blog customization tool. Once you’re done designing, simply export your amazing creation as a PNG file, which is perfect for the web.

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Whether you use our online interface or our free iPhone, iPad or Android apps, Canva makes adding your new banner to Tumblr easy. Make your banner Tumblr-ready in just a few clicks Canva comes with plenty of free graphics to choose from and premium graphics available for only $1.

Next personalize your banner by uploading your own photos, or choosing from our huge collection of over 1 million icons, illustrations, and design elements. With just a few more clicks you can even change the colors, size, or anything else to make the design yours. Add your blog title, a groovy subtitle, or whatever else to make your Tumblr banner stand out from the crowd. Simply click on the “Text” tool and scroll through to find a layout that’s right for you.

NEW TUMBLR HOW TO

Not sure how to start? Canva comes with lots of elegant, free text layouts to choose from. Give your banner smart, modern typography

New tumblr